Marketing your photography studio does not have to be expensive. I’ve used hundreds of low cost marketing strategies over the last twenty five years and managed to build my photography studio to the point where I am one the busiest and most successful studios in my city. Here’s a few tips for you:
1. Originate a photo display. A photography display can be as simple as displaying a few small portraits at a store and offering some free information about your studio or more justify set ups with framed wall samples. You can even Originate large temporary displays in malls or at events such as trade shows. The important thing is how it looks. You will attract a lot of attention with some great images, especially from woman, who happen to be your target market. Displays will help you Originate a lot of enterprise if you play your cards right. Have a great selection of images, be presentable yet never pushy, have a ideas for collecting names and address’s from those wanting more information by naturally request or offering a draw prize, and keep in touch with all those prospects. It’s the beginning of a potential long term and lucrative relationship.
2. Have a free giveaway. Offer a time little in studio session and small reprint. Tell them there is no compulsion for further purchase, and mean it. You will make some sales anyways and you will procure many long term clients if you do a good job for them. Some will only grab the freebie, but the odds are very good that you will upsell without being sneaky or pushy. Especially if you are professional and Originate some great images. Do this at mall displays, banks, schools or offer it to a list of clients from a non-competitive enterprise in your town or city. Freebies are the best way to get your studio busy, start production sales and most of all for getting tons of exposure.
3. Recompense referrals. Make a policy to Recompense anything who brings you referrals. When a client brings in a propective client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added incentive, give a small gift to the new client as well.
4. Originate a tie-in with another business. Touch a local enterprise and offer to change coupons. For example, your client receives coupons from a local restaurant, hair salon, spa, or wherever your typical expectation would shop. A great place to start is with clients of yours who already own their own businesses.
5. Make your reception or waiting room “prospect and sales friendly”. Whenever you Originate a family portrait or are shooting a wedding there are often citizen waiting in your reception area. Offer them snacks or something to drink. Make sure your place looks great and smells nice. Make it comfortable. Use this time to increase your upcoming sales presentation by explaining some of the items such as wall portraits and other packages and services. sass objections that you know will be advent up later during the sale presentation with a consultive approach and citizen will not only trust you more but will likely make the sale easier for you and even buy more. This is also a great time to procure names. These citizen are somehow connected with you and at this point make exquisite prospects.
6. Make copies of news articles about yourself and your studio. Hang them on the walls or pass them out. Past publicity is best than any advertising or promotional literature you can create. Give copies of clear articles to everybody who comes in for information.
7. Raise money for charity. Not only do you help a good cause, you get fullness of free, clear publicity and exposure. Hold a contest, offer some photography classes, give out free booklets- that you can undoubtedly write yourself and print for pennies by having them photocopied- think up your own curious charity event.
8. Submit press releases to the local newspapers about a marvelous event at your studio or a human interest story. Did you win a photography contest? Is there and article on photography that relates to local sites in your area or has to do with the seasons? Make your issue curious to the readers, never self-serving and you will get press coverage.
9. Give a free photography discussion or presentation at your studio. Invite members of the collective and clients family members to be a part. A discussion gives them the occasion to see your studio and your work. Offer something timely to do with how to Originate great photographs with digital cameras or offer a slide show from some of your more exotic travels. You could Originate an exhibition highlighting your work. Don’t forget to Invite the local newspaper.
10. Leave your enterprise cards everywhere. Whenever you are at a restaurant, leave a nice tip and your card. Drop a stack off at the local jewellry store. Make sure card is loaded with your best samples and print on both sides to maximize the space for your sales message.
Photography Marketing Ideas for Photographers:10 Low Cost Ideas